Crafting timeless jewellery transcending time: bridging the phygital worlds with sustainable innovation
Our vision
CLJ’s driver stems from a vision that goes beyond jewellery—it’s about pioneering a sustainable and technologically advanced approach that redefines not just the products the Maison creates, but the very essence of how CLJ’s engages with their clients, enhancing the consumer journey committed to leading change in the jewellery industry.
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Members, Partners & Suppliers Certifications, Affiliations & Awards
Contributing to the SDG’s
Recognized by institutions representing sustainability and responsible innovation such as Originalluxury, Friends of Goals House, Women in Climate, 100 Women of Davos, Women in Ai, Women in Tech, Impact-Maker (Clinton Foundation), among others, CLJ is “championing sustainability driven by impact and purpose, shifting the dial for a more sustainable future”.
Primary goals
05
Gender Equality
Catalyzing women’s inclusion
A woman-led company committed to women equality, CLJ is a member of leading women’s organisation such as 100 Women Davos, 100 Women of the Future, and Marble Collective. Leading an ambassador program for women’s education on circularity & emerging technologies.
CLJ a member of UN Women as signatory of WEP
Primary goals
09
Industry,
Innovation &
Infrastructure
Sustainable circular Production
Powering cutting-edge 3D digitalization and XR technology showcasing jewellery: for pre-orders, driving innovation and efficiency, increasing sales and reducing returns. Prioritizing sustainability by utilizing upcycled materials, eco-friendly packaging, and bio-mimicry-inspired designs.
Primary goals
10
Reduced
Inequalities
Developing local Economies & Opportunities
Focused on local partners providing resources to NGOs: fostering partnerships and donations to charities. Offering volunteering opportunities within communities and providing support to disadvantaged individuals. Promoting youth advocacy for climate resilience, circularity, and impact-driven initiatives.
Secondary goals
05
Responsible
Consumption
& Production
Conscious design & Digital product Passport (DPP) by 2025*
All CLJ pieces are paired with the DPP (blockchain) by 2025 ensuring ethical, traceable and transparent supply chain of materials and manufacturing process. Made from 100% recycled 18k gold, the diamonds and gemstones are mine-to-market certified conflict-free. All suppliers and partners are members of RJC, ICA, GIA, DeBeers Sightholders ensuring ethical and transparent supply chain.
Primary goals
13
Climate Action
Responsible Production & reducing c02 Emissions
CO2 offsetting minimizing emissions by 2030. Scaling down carbon footprint with the A.I tech solution. Investing in renewable energies from upstream to downstream processes. Servers running on renewable energy & content delivery network (CDN).
Secondary goals
17
Partnership
for the goals
Scaling sustainable circular production
Stronger as a collective, CLJ aims to amplify its impact by collaborating with purpose-driven partners and beyond the trade industry. Focusing on value partnerships committed to the brand’s value from NGO’s preserving craftsmanship, woman-led organiszations in emerging tech, driving innovation for sustainable consumption.
100 %
Recycled 18k gold towards a circular economy
50 %
Recycled, FSC-certified paper, reducing packaging emissions
50 %
Average renewable energy across manufacturing suppliers
10 %
Reduction of total carbon footprint through the use of on-demand manufacturing
Supply Chain:
from our hands to your hands
Achieving the best sustainability practices mine-to-market continuously monitoring suppliers.
IN-HOUSE DESIGN Geneva, Switzerland
18K RECYCLED GOLD
Sourcing Gems
Sourcing Diamonds
Manufacturing
Finished Jewellery
Digital Product Passport (DPP) available from 2025
In House Design
Geneva, Switzerland
Geneva, Switzerland
Designed by CLJ
by CAMILLE LOUISE
MERRÉ
Her passion for jewellery design stems from a lifelong fascination with the interplay of art, craftsmanship, and storytelling. Each piece of jewellery, to her, is a wearable work of art that carries deep personal and emotional significance. This passion led her to pursue design courses at Central Saint Martins, where she refined her creative approach, and at GIA, where she deepened her understanding of gemstones and craftsmanship. These experiences have shaped her journey as a designer, combining innovation and tradition to create pieces that are as meaningful as they are beautiful.
18K Recycled Gold
ETHICAL & RECYCLED
RJC & LBMA Chain
of Custody (CoC)
The world’s leading sustainability jewellery standard setting organisation benefitting consumers, communities, the environment, and the LBMA.
SOURCING GEMS
ETHICAL & TRACEABLE
Coloured Gemstones
Conflict-free & without processing mainly Sapphires, Ruby, Emerald, & Paraiba.
SOURCING Diamonds
ETHICAL & TRACEABLE
Diamonds
Kimberly process and RJC certified institutions & on on blockchain when possible/applicable (*Tracr), from source at scale, provenance, authenticity & diamond value chain.
MANUFACTURING
HIGHEST QUALITY
MANUFACTURES IN
SWITZERLAND & EUROPE
The renowned city for jewellers, high-quality and craftsmanship ensuring that all jewellery is 100% handcrafted by manufacturers located in Switzerland, Europe and Asia along with international gem-cutting ateliers.
FINISHED JEWELLERY
SHIPPING HANDLED WITH
SUSTAINABLE SHIPPING PARTNERS
GREEN SHIPPING
CLJ is integrating efficient ways to reduce the carbon footprint of air transportation and is the most effective way for CLJ’s client to make their supply chains more sustainable. These shipping solutions for true decarbonization, providing easy access to SAF for customers shipping anywhere in the world, reducing the carbon footprint.
Digital Product Passport (DPP)
*Available from 2025
Certificates redeemed
DPP
- Digital Twin (NFT)
- Proof of ownership (Digital ID): traceability, transparency & lifecycle, Services: Warranty, Repairs & Care kit, Up-selling & Cross-selling, Gifting & Resale.
CLJ, Friends of Goals House
CLJ is recognised as a brand shifting the dial to a more sustainable, future, incorporating the latest innovations aligning with the United Nations Sustainable Development Goals (SDGs).
About goals house
CLJ, Proud member of OriginalLuxury
The Maison acknowledges a profound responsibility to minimize environmental impact, recognizing that planet Earth is non-fungible—unique, irreplaceable, and non-interchangeable. Powered by a commitment to redefine the jewellery industry, CLJ integrates cutting-edge technologies such as XR, blockchain, and NFTs, driven by a focus on value creation into every facet of the jewellery value chain.
